Website & SEO Audit for Plumbing Companies
A clear starting point for plumbers who want more calls and better visibility
If you’re not getting the number or quality of calls you expect from your website, guessing won’t fix it.
Our Website & SEO Audit for Plumbers is designed to show you - clearly and honestly - what’s helping your business, what’s holing it back, and what would make the biggest difference first.
This audit is not a generic checklist. It’s built specifically for local plumbing companies that rely on service calls, Google Maps visibility, and trust-based decisions.
Who This Audit Is For
1) Own or manage a local plumbing company
2) Serve a defined service area
3) Rely on phone calls and form inquiries for new work
4) Feel your website should be performing better than it is
5) Aren’t sure whether SEO or your website is the real problem
This service is a good fit if you:
If you’re looking for instant fixes or guaranteed rankings, this audit likely isn’t the right fit. If you want clarity before investing further, it is.
Common Problems This Audit Uncovers
Most plumbing websites struggle with issues that aren’t obvious on the surface:
1) Service pages that don’t match how customers search
2) Weak or inconsistent local SEO signals
3) Google Business Profile gaps affecting Maps visibility
4) Confusing cumulative messaging that doesn’t encourage calls
5) Technical or structural issues hurting performance
6) Missed conversion opportunities
Our audit focuses on what impacts phone calls and booked jobs, not vanity metrics.
What We Review (At a Hig Level)
1. Website Clarity & Conversion
Is it immediately clear what services you offer?
Do pages guide visitors toward calling you?
Are trust signals visible and effective?
2. On-Page SEO Fundamentals
Page titles, headings, and structure
Service and location relevance
Internal linking and content depth
3. Local SEO & Google Business Profile
GBP completeness and optimization
Category alignment
Supporting location signals
4. Technical & Structural Issues
Page Speed and usability
Mobile experience
Indexing and crawlability basics
Your audit focuses on four core areas:
Everything is reviewed through the lens of local plumbing search intent.
What It’s Like to Work With Us
Plumbing business appreciate this audit because:
1) We explain findings in plain language
2) We don’t overwhelm you with reports
3) We focus on what matters most first
4) We respect your time
5) We’re honest about what’s worth fixing - and what isn’t
You’ll leave the audit knowing exactly where you stand and what your options are.
What You’ll Walk Away With
A clear understanding of your website’s strengths and weaknesses
Insights into why competitors may be outranking you
A prioritized list of improvements
Guidance on next steps - whether you work with us or not
At the end of your Website & SEO Audit, you’ll have:
No pressure. No obligation.
Ready for Clarity?
If you’re unsure whether your website and SEO are helping or hurting your plumbing business, this audit is the right place to start.
Book a Website & SEO Audit for Your Plumbing Company.
We’ll review your current setup and walk you through what’s really going on - clearly and honestly.
👉 Schedule Your Plumbing Website & SEO Audit