Privacy Policy
Effective Date: August 24, 2026
Last Updated: August 24, 2026
Measurable Results Consulting Inc. (“Measurable Results,” “we,” “us,” or “our”) respects your privacy and is committed to responsibly collecting, using, protecting, and managing personal information.
This Privacy Policy explains what personal information we may collect, why we collect it, how it may be used or disclosed, how long it may be retained, the service providers and technologies that may process it, and the choices and rights available to individuals.
This policy applies to personal information collected through our website, communications, business relationships, services, appointment scheduling, forms, and other interactions with Measurable Results.
1. Our Privacy Commitment
We seek to collect only personal information that is reasonably necessary for legitimate business purposes.
We do not sell or rent personal information.
We use personal information for the purposes identified when it is collected, purposes reasonably connected with those purposes, or as otherwise permitted or required by applicable law.
Measurable Results is responsible for personal information under its control, including information processed on our behalf by third-party service providers.
2. Personal Information We May Collect
Depending on how you interact with us, we may collect information such as:
Name
Business or organization name
Job title or role
Business address
Email address
Telephone number
Information provided through website forms
Appointment and scheduling information
Communications and correspondence
Information provided during consultations
Proposal, contract, and service information
Billing and transaction information
Information reasonably necessary to establish and manage a client relationship
Marketing communication preferences and consent records
Technical and website usage information
If you become a client, additional information may be collected where reasonably necessary to provide and manage the services you have requested.
We ask that sensitive personal information not be submitted through general website forms or communications unless it is specifically requested and reasonably necessary.
3. Information Collected Automatically
When you visit our website, certain technical information may be collected automatically by our website platform, analytics technologies, security technologies, cookies, and similar tools.
This may include:
IP address
Browser type
Device type
Operating system
Approximate geographic information
Referring website or page
Pages viewed
Dates and times of visits
Scrolling and page interactions
Outbound link interactions
Website searches
Form interactions
Video interactions
File downloads
General website performance and usage information
We use this information to understand how visitors use our website, improve website usability and performance, measure the effectiveness of our content and marketing, maintain security, and make informed business decisions.
4. Google Analytics
We use Google Analytics 4 (“GA4”) to measure and understand website activity.
Our current GA4 configuration may collect information about page views, scrolling, outbound clicks, site searches, form interactions, video engagement, file downloads, device information, approximate geographic information, and other website interactions.
Google Signals is enabled within our Google Analytics configuration. This may allow Google Analytics to associate aggregated website activity with information from users who are signed into Google accounts and who have enabled applicable advertising personalization settings with Google.
Our Google Analytics property is not currently linked to a Google Ads account, and Measurable Results does not currently operate Google advertising campaigns.
Google Analytics capabilities and our use of them may change as our business and marketing activities evolve.
5. Cookies and Similar Technologies
Our website uses cookies and similar technologies for purposes that may include:
Essential website functionality
Security
Visitor preferences
Website analytics and performance measurement
Website customization
Marketing and advertising measurement, where applicable
Non-essential cookies are restricted unless the visitor provides the applicable consent through our cookie-management system.
Visitors are provided with options to:
Accept non-essential cookies
Decline non-essential cookies
Manage cookie preferences
Visitors may also revisit their cookie preferences after making an initial selection.
Browser settings may provide additional controls for blocking or deleting cookies. Restricting cookies may affect certain website functions.
6. Contact Forms and Website Security
When you submit information through our website contact form, the information is processed through our website platform and may be stored within its form-submission system and delivered to Measurable Results by email.
Our website uses Google reCAPTCHA or similar security technology to help protect forms and website functionality against spam, fraud, automated abuse, and malicious activity.
These technologies may process technical information necessary to determine whether an interaction is legitimate.
7. Appointment Scheduling
We may provide online appointment scheduling through a third-party scheduling service such as Setmore.
When you use an external scheduling service, information you provide may be processed by that service to:
Schedule and manage appointments
Send appointment confirmations
Send reminders
Process cancellations or changes
Facilitate communications related to the appointment
Information processed by scheduling providers may be stored or processed outside Canada, including in the United States.
Use of an external booking platform may also be subject to that provider's privacy practices and terms.
8. How We Use Personal Information
We may use personal information to:
Respond to inquiries
Schedule consultations or meetings
Prepare proposals and estimates
Establish and manage client relationships
Provide contracted services
Communicate with clients and prospective clients
Provide customer service and support
Manage projects
Maintain business and client records
Issue invoices and process payments
Maintain accounting and tax records
Measure website and marketing performance
Improve our website, services, and business operations
Protect our systems, accounts, website, clients, and business from security threats or misuse
Meet contractual obligations
Establish, exercise, or defend legal rights
Meet legal, regulatory, accounting, and tax requirements
Send marketing communications where permitted
Conduct legitimate business development and marketing activities
Support research, analysis, content development, administration, and service delivery using appropriate business technologies
We will not use personal information for a materially different purpose without obtaining additional consent where required by applicable law.
9. Consent
Where consent is required, we seek consent appropriate to the nature and sensitivity of the personal information and the purpose for which it is being collected, used, or disclosed.
Consent may be express or implied where permitted by law.
Individuals may withdraw consent to certain uses of their personal information, subject to reasonable notice and any legal, contractual, regulatory, or operational restrictions.
Withdrawal of consent may affect our ability to provide certain services where the information is necessary to provide those services.
10. Business Communications and Email Marketing
We use email and other electronic communications for legitimate business purposes, including responding to inquiries, communicating with clients, delivering services, providing invoices, arranging appointments, and managing business relationships.
We may in the future use email marketing platforms, such as Zoho Campaigns, Mailchimp, or comparable services, to distribute newsletters, updates, promotional communications, or other commercial electronic messages.
Where required, commercial electronic communications will be sent with appropriate consent and will contain required sender identification and an unsubscribe mechanism.
Unsubscribe requests will be honoured in accordance with applicable law.
An individual's email address being present in our customer relationship management system, email system, or other business records does not by itself constitute unlimited consent to receive marketing communications.
11. Advertising and Remarketing
Measurable Results does not currently operate paid online advertising campaigns.
We may introduce advertising, conversion measurement, audience measurement, or remarketing technologies in the future through platforms such as search engines, social media platforms, or other advertising providers.
If these technologies are introduced, they may use cookies, pixels, identifiers, or similar technologies to measure advertising effectiveness or deliver relevant advertising.
Where consent or an opt-out mechanism is required, we will provide appropriate controls and update our practices as necessary.
We do not sell personal information to advertisers.
12. Artificial Intelligence and AI-Assisted Services
We may use artificial intelligence and AI-assisted technologies to support legitimate business activities, including:
Research
Analysis
Content development
Business administration
Planning
Service delivery
Process improvement
Where personal information is processed using an AI service, we take reasonable steps to limit the information provided to what is appropriate and necessary for the intended business purpose.
AI services may be provided by third parties and may process information outside Canada.
We do not intentionally use AI services as a repository for highly sensitive personal information unless appropriate safeguards and a legitimate business requirement exist.
13. Business Technology and Service Providers
We rely on reputable third-party service providers and technology platforms to operate our business.
These may include providers of:
Website hosting and website management
Website forms
Analytics
Email
Customer relationship management
Business productivity and collaboration
Accounting
Appointment scheduling
Banking and international payments
Cloud storage
Cybersecurity
Artificial intelligence services
Marketing communications
Advertising and measurement
Future payment processing services
Current business systems may include services provided by Squarespace, Google, Zoho, Setmore, Wise, and other providers reasonably required to operate our business.
These service providers may process personal information on our behalf or as otherwise described in their applicable privacy terms.
We select providers based on legitimate operational requirements and take reasonable steps to use established providers with appropriate privacy and security practices.
14. Payments and Financial Information
Current payment methods may include cheque, direct deposit, and international payment or banking services such as Wise.
Payment and transaction information may be recorded in our accounting, banking, invoicing, and business records.
We may introduce additional payment methods in the future, including pre-authorized debit or credit-card payments.
Where third-party payment processors are used, we intend to have sensitive payment credentials, such as full credit-card numbers, processed directly by the applicable payment provider rather than unnecessarily storing those credentials ourselves.
Payment providers may process information outside Canada, including in the United States.
15. Sharing and Disclosure of Personal Information
We do not sell or rent personal information.
We may disclose personal information where reasonably necessary to:
Provide requested services
Operate our business
Process transactions
Maintain our technology infrastructure
Manage appointments
Provide professional services
Meet contractual obligations
Protect our rights or property
Investigate fraud, misuse, or security incidents
Comply with legal or regulatory requirements
Respond to lawful requests from courts, regulators, law enforcement, or government authorities
Information may also be provided to authorized employees, contractors, professional advisers, or service providers where they require access for a legitimate business purpose.
As Measurable Results grows, access to personal information will be limited according to role, responsibility, and legitimate business need.
16. Processing and Storage Outside Canada
Measurable Results operates in Canada and intends to serve clients in both Canada and the United States.
Some of our service providers operate internationally. As a result, personal information may be transferred to, stored in, or processed in jurisdictions outside the province in which it was collected or outside Canada,
including the United States.
When information is processed in another jurisdiction, it may be subject to the laws of that jurisdiction and may be accessible to courts, regulatory bodies, law enforcement, or government authorities where legally permitted or required.
We remain responsible for personal information under our control and take reasonable steps to use appropriate service providers and safeguards.
17. Employees, Contractors, and Authorized Personnel
At present, access to Measurable Results' client and prospect information is highly restricted.
As our business grows, employees, contractors, or other authorized personnel may require access to personal information to perform legitimate business responsibilities.
Access will be limited according to business need and appropriate confidentiality, privacy, account-security, and information-handling requirements.
We will not provide personnel with unrestricted access to personal information merely because they work with or for Measurable Results.
18. Safeguarding Personal Information
We use reasonable administrative, technical, and organizational safeguards appropriate to the nature and sensitivity of the information under our control.
These safeguards may include:
Restricted account access
Multi-factor or two-factor authentication
Secure business platforms
Authentication controls
Access limitations
Reputable third-party service providers
Secure devices and accounts
Internal privacy and information-handling procedures
Data-breach response procedures
No electronic transmission, cloud service, website, device, or storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.
19. Data Breaches
Measurable Results maintains procedures for responding to suspected or confirmed privacy and security incidents.
If a breach occurs within our systems or a service provider notifies us of a breach that may involve personal information under our control, we will assess the circumstances, information affected, sensitivity of the information, likelihood of misuse, individuals potentially affected, and applicable legal requirements.
A breach involving one of our service providers does not automatically mean that Measurable Results information or client information has been compromised.
Where notification to affected individuals or reporting to a privacy regulator or other authority is legally required, we will take the appropriate steps in accordance with applicable law.
20. Retention of Personal Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and for legitimate legal, contractual, tax, accounting, regulatory, security, or business requirements.
Our general retention practices include:
Active client information — for the duration of the business relationship
Former client operational records — generally up to 7 years after the relationship ends
Accounting, transaction, invoice, and tax records — generally 7 years
Unsuccessful prospect and inquiry records — generally up to 2 years after the last meaningful interaction
Website contact-form submissions — generally up to 2 years unless incorporated into an ongoing client or business record
Accepted contracts and proposals — generally up to 7 years after the business relationship ends
Unaccepted proposals — generally up to 2 years after the last meaningful interaction
Marketing consent and unsubscribe records — for as long as reasonably necessary to demonstrate consent and compliance
Privacy requests and complaints — for the period reasonably required to document and manage the matter
Security-breach records — for at least the period required by applicable law
Information subject to litigation, an investigation, audit, dispute, or legal hold — until the matter and applicable retention requirements have been resolved
Analytics information is retained according to the applicable analytics configuration and provider settings.
Our current Google Analytics configuration includes different retention periods for different categories of analytics data.
When personal information is no longer reasonably required, we may securely delete, destroy, anonymize, or otherwise remove identifying information from it.
21. Accuracy
We take reasonable steps to maintain accurate and complete personal information where accuracy is important to the purpose for which the information is used.
We encourage clients and other individuals to inform us when their information changes or requires correction.
22. Your Privacy Rights
Depending on your location and applicable law, you may have rights regarding your personal information, including the right to:
Ask whether we hold personal information about you
Request access to personal information under our control
Request correction of inaccurate or incomplete information
Ask how personal information has been collected, used, or disclosed
Withdraw consent where consent is the basis for processing, subject to applicable restrictions
Request deletion of information where appropriate and legally permitted
Object to or opt out of certain marketing communications
Raise a concern or complaint about our privacy practices
Additional rights may apply depending on the jurisdiction in which you reside.
We may need to verify your identity before responding to a privacy request.
Certain information may need to be retained despite a deletion request where retention is required or permitted for legal, tax, contractual, security, dispute-resolution, or other legitimate purposes.
23. Canadian and United States Operations
Measurable Results is a Canadian company based in Alberta and conducts or intends to conduct business with clients in multiple Canadian provinces and U.S. states.
Our primary intended service territory includes Alberta, Saskatchewan, British Columbia, Montana, Wyoming, and Idaho.
Our privacy practices are designed around applicable Canadian private-sector privacy requirements and applicable privacy requirements in the jurisdictions in which we conduct business.
The specific privacy law or right applicable to an individual may depend on the circumstances, location of the individual, nature of the transaction, type and volume of information processed, and statutory applicability thresholds.
Nothing in this Privacy Policy is intended to limit a privacy right that cannot lawfully be limited.
24. Children's Privacy
Our website and services are intended primarily for businesses, business owners, professionals, and other adults.
We do not knowingly collect personal information from children through our website for marketing or commercial purposes.
If we become aware that personal information relating to a child has been collected in circumstances where it should not have been collected, we will take reasonable steps to address the situation.
25. Third-Party Websites and Services
Our website may contain links to websites, platforms, booking services, social media services, or other resources operated by third parties.
When you leave our website or interact directly with a third-party service, that provider's own privacy practices and terms may apply.
Measurable Results is not responsible for the independent privacy practices, security, or content of third-party websites that are not under our control.
26. Changes to This Privacy Policy
We may update this Privacy Policy when our business practices, technologies, service providers, legal requirements, or services change.
Material changes will be reflected in the version published on our website, and the “Last Updated” date will be revised accordingly.
Where a change materially affects how previously collected personal information is used and additional consent is required by law, we will obtain that consent where appropriate.
We recommend reviewing this Privacy Policy periodically.
27. Privacy Officer and Contact Information
Measurable Results Consulting Inc. has designated responsibility for overseeing our privacy practices and responding to privacy questions, requests, and complaints.
Privacy Officer
Measurable Results Consulting Inc.
140 - 6220 Orr Drive
Red Deer, AB, T4P 3Z8
Canada
Email: privacy@measurable-results.ca
Privacy requests may include requests for access, correction, deletion where applicable, withdrawal of consent, questions regarding our privacy practices, or complaints.
We will review and respond to legitimate privacy requests within the timeframes required by applicable law.