Plumbing Marketing Case Study: Drain Doctor
Lower Marketing Costs. Stronger Digital Presence. Measurable Growth.
Drain Doctor has served Red Deer and Central Alberta with professional plumbing and heating services for years. When Measurable Results Consulting took over its website and digital marketing on May 1, 2025, the goal wasn't to replace everything that already worked.
It was to build on it.
Since then, Drain Doctor has reduced its monthly marketing costs by 25–30%, surpassed 700 Google reviews, expanded its ongoing marketing services, and recorded substantial growth in Alberta website traffic.
Where Drain Doctor Started
When Measurable Results began working with Drain Doctor on May 1, 2025, we weren't starting with a poor website or weak content. Much of the existing website copy was already well written, and Drain Doctor had invested significantly in developing it.
Rather than replacing good content simply to make the website our own, we preserved what was valuable and focused on improving the digital presence around it.
The immediate opportunity was broader: provide more responsive ongoing website and marketing support, strengthen local visibility and reputation management, and reduce the company's monthly marketing costs without sacrificing quality.
BEFORE — May 2025
TODAY — Managed by Measurable Results
The redesigned website reduces visual clutter, gives the Drain Doctor brand greater prominence, and creates a clearer hierarchy around the information customers need most. Emergency service remains immediately accessible, while the overall presentation is cleaner, more modern, and easier to navigate.
Building on What Was Already Working
Our approach with Drain Doctor was not to change things simply for the sake of change. We first identified what was already working, what could be improved, and where additional opportunities existed.
The website was refined to create a cleaner, more modern presentation while preserving valuable existing content. We strengthened the site's structure, improved the visibility of important services, expanded service-specific content, and continued developing pages around the questions and services customers are actually searching for.
At the same time, our work extended beyond the website. We began actively supporting Drain Doctor's local search presence, Google Business Profile, customer review responses, ongoing content, and broader digital marketing.
The objective throughout has remained the same: make it easier for the right customers to find Drain Doctor, understand what the company offers, and take the next step.
What We Improved
Website Design & User Experience
Refined the website structure, presentation, navigation, and calls to action to make it easier for customers to find services and contact Drain Doctor.
Google Business Profile
Actively managed and optimized Drain Doctor's Google Business Profile to strengthen local visibility and keep the profile current.
Local SEO
Strengthened local search visibility through targeted optimization, service-focused content, internal linking, and ongoing SEO improvements.
Reputation Management
Responded professionally to customer reviews and helped strengthen the value of Drain Doctor's already excellent online reputation.
Service Content
Expanded and improved service-specific content to better answer customer questions and capture relevant local searches.
Social Media
Introduced consistent Facebook content to strengthen brand visibility, customer engagement, and Drain Doctor's overall digital presence.
The Results
The improvements were not made simply to make the website or marketing look better. They were designed to produce measurable business results. Since Measurable Results began working with Drain Doctor in May 2025, the company has strengthened its digital presence while reducing its monthly marketing costs.
25–30%
Lower Monthly Marketing Costs
Drain Doctor reduced its monthly marketing costs by approximately 25–30% while receiving broader ongoing digital marketing support.
172%
Increase in Alberta Website Traffic
Alberta website traffic increased 172% year over year when comparing May 1–August 15, 2026 with the same period in 2025.
700+
Google Reviews
Drain Doctor has built an exceptional local reputation with more than 700 Google reviews, supported by ongoing professional review management.