Plumbing Marketing Case Study: Drain Doctor
Lower Marketing Costs. Stronger Digital Presence. Measurable Growth.
Drain Doctor has served Red Deer and Central Alberta with professional plumbing and heating services for years. When Measurable Results Consulting took over its website and digital marketing on May 1, 2025, the goal wasn't to replace everything that already worked.
It was to build on it.
Since then, Drain Doctor has reduced its monthly marketing costs by 25–30%, surpassed 700 Google reviews, expanded its ongoing marketing services, and recorded substantial growth in Alberta website traffic.
Where Drain Doctor Started
When Measurable Results began working with Drain Doctor on May 1, 2025, we weren't starting with a poor website or weak content. Much of the existing website copy was already well written, and Drain Doctor had invested significantly in developing it.
Rather than replacing good content simply to make the website our own, we preserved what was valuable and focused on improving the digital presence around it.
The immediate opportunity was broader: provide more responsive ongoing website and marketing support, strengthen local visibility and reputation management, and reduce the company's monthly marketing costs without sacrificing quality.
BEFORE — May 2025
TODAY — Managed by Measurable Results
The redesigned website reduces visual clutter, gives the Drain Doctor brand greater prominence, and creates a clearer hierarchy around the information customers need most. Emergency service remains immediately accessible, while the overall presentation is cleaner, more modern, and easier to navigate.